8 minute read

Say Hello to "Selfless by Hyram"

June 4, 2021

We made it! It’s FriYAY! ✨

Today we’ll be learning about some great news about Ulta’s latest do-good initiative and the newest skinfluencer beauty brand. 💖

Plus, discover why Salicylic Acid is one of the most common anti-acne fighters in the skin care world! ⚔️

Keeping it short and sweet, let’s jump into the latest Fresh Skin Edition! 📧


1. Ulta Beauty Joins 15 Percent Pledge Initiative

American beauty retailer Ulta Beauty has joined the 15 Percent Pledge. The Pledge, founded by accessories brand Brother Vellies’ Aurora James, mandates that participants give at least 15% of their shelf space to Black-owned businesses.

This announcement is huge — and our partnership will have a monumental impact for Black businesses within the beauty industry. As we approach our one-year anniversary, we look forward to building on our momentum, expanding our partnerships and continuing to create opportunities for Black business owners. - Aurora James

The pledge participants range from retailers like Macy’s to Crate & Barrel to beauty retailers like Sephora and Bluemercury.

Creating lasting change and driving equity in the marketplace takes time and actionable focus, and as the country’s beauty retail leader, we have a responsibility to inspire greater change across our industry. We’re proud to join the 15 Percent Pledge to drive equity across retail and look forward to partnering to amplify underrepresented voices in beauty, increase access to and opportunity for Black-owned brands and, of course, grow our ever-evolving assortment to holistically impact change. - Monica Aurnado, Chief Merchandising Officer, Ulta Beauty

Ulta has vowed to up its assortment of Black-owned brands. In February, the retailer said it would double the number of Black-owned brands on its shelves and named Tracee Ellis Ross its diversity and inclusion officer.

In addition, Ulta has been making major changes to their business, from pledges to changes in management. After unveiling its partnership with Target last year, the retailer announced that Dave Kimbell would transition to the role of chief executive officer, effective this month. Last quarter, as reported by WWD, sales at Ulta grew 66 percent.


2. TikTok Star Hyram Yarbro Launches Skin Care Line “Selfless by Hyram.”

Popular beauty YouTuber and TikToker Hyram Yarbro (a.k.a Skincare by Hyram) is officially launching his own skin care brand, Selfless by Hyram!!

Selfless by Hyram was developed in partnership with The INKEY List, and according to Hyram’s 10-minute teaser YouTube video, the brand’s mission is to focus on these four areas: environment, health, education and empowerment. As noted on its website, Hyram’s company has created partnerships with Rainforest Trust and Thirst Project, which will both receive a portion of proceeds from Selfless by Hyram’s sales.


For those who aren’t familiar with Hyram, his YouTube content consists of make understanding skin care accessible and transparent for his followers.

Personal skin care-learning journey and as a resource to share simplified skin care information to people who may not realize its significance. I wanted to share the message that skin care is for everyone. - Hyram Yarbro

Hyram is the latest celebrity skin care influencer to get his own skin care brand. The brand launch will consist of five products, in line with what his followers have wanted from the beauty influencer. The packaging is also 100% recyclable, and the website has a page dedicated to transparency regarding sustainability efforts.


They will be launching exclusively via Sephora, both online and in-stores, on June 24. The products will be available in 29 different countries worldwide, and their price will be no more than $30.

Stay tuned in to his YouTube channel and official website for more product reveals. For now, discover the latest product reveal right here:

Retinol & Rainbow Algae Repair Serum, $30

Gentle, slow-release Retinol, nutrient-rich Rainbow Algae and Tranexamic Acid work together overnight to help reduce the appearance of post-acne marks and target hyperpigmentation, providing a more even skin tone with a smoother, brighter complexion.

Other Hyram approved skin care products:


The Inkey List Q10 Antioxidant Serum, $6.99

The Inkey List Retinol, $9.99

First Aid Beauty Hello FAB Coconut Water Cream, $34

Herbivore Botanicals Blue Tansy Invisible Pores Mask, $48


3. Salycilic Acid

Salicylic acid is one of the most common acne-fighting ingredients. This superhero acid is a go-to for those looking to remove dead skin cells or to prevent pesky zits from forming. Want to know the magic behind SA? Keep reading to find out!

Salicylic Acid for Skin | Paula’s Choice

Excerpt: Salicylic acid is a beta hydroxy acid, or BHA, which is a desmolytic ingredient… Salicylic acid is unique because it not only loosens the bonds between dead skin on the surface but also deep in the pore lining, where spent cells mix with oil and debris, becoming trapped below the surface… Compared to water-soluble alpha hydroxy acids, this type of acid is oil soluble, so it’s able to get through the oil, thinning it so it can flow freely to skin’s surface where your cleanser washes it away.


Ingredient Spotlight: Salicylic Acid Benefits | Kate Somerville

Excerpt: Salicylic acid is an ideal ingredient for deep skin exfoliation, particularly for diminishing the appearance for blackheads and whiteheads. Salicylic acid penetrates the skin, loosening the attachments (called desmosomes) between cells in the outer layer of the skin. These attachments are called desmosomes that hold skin together, dissolving the dead skin cells clogging your pores.

Here’s Exactly What Salicylic Acid Does to Your Skin

Excerpt: You can actually use too much salicylic acid, which can become a problem. “The primary negative side effect of salicylic acid is its ability to irritate and dry skin in those that are very sensitive or those who overuse it,” says Nazarian. “Depending on the concentration and the number of applications, some people may experience dryness, peeling, redness, and some skin irritation,” says Schueller. For this reason, those with skin that’s already severely dry or sensitive should consider avoiding SA altogether.




The Ordinary Salicylic Acid 2% Masque, $12.50

Use once or twice a week on thoroughly clean, dry skin. Do not use on wet skin. Apply evenly across face using fingertips, avoiding the eye area. Leave on for no more than 10 minutes. Rinse thoroughly with lukewarm water.

Key Ingredients: Kaolin, Squalane, Glycerin, Salicylic Acid

COSRX Salicylic Acid Daily Gentle Cleanser, $13

WHY IT’S SPECIAL: Unclog pores, Natural BHA component, Soothing and clearing, Skin beneficial essence

Key Ingredients: Glycerin, Myristic Acid, Stearic Acid, Lauric Acid, Salicylic Acid

Pharmacy Deep Sweep, $28

Exfoliates + deep cleans pores, Minimizes shine, Purifies + refreshes

Key Ingredients: Arginine, Salicylic Acid, Papaya Fruit Ferment Extract, Moringa Oleifera Leaf Water and Extract


Tula Radiance Routine Kit, $94 originally $157


Kosas Cosmetics 20% off Sitewide


Have a great weekend, y’all!! 😜