Curated Lists

Why You Should Get Naked

6 minute read

Picture this, you just splurged on some new skin care, and you can't wait to go home and marvel at your new skin finds. You sit down ready to fawn, and one thing stands in your way: the packaging.

You're thrown into a struggle with unboxing your products, ripped cardboard here, a plastic cover there, that useless little stopper standing between you and your soon-to-be holy grail. The mood is killed. Forget that, skip right to the steamy stuff with naked, zero-waste skin care! No cardboard, no plastic, no packaging waste, just skin care.

By hopping on the naked, zero-waste skin care trend, you will drastically reduce your beauty product waste, discover more brands that are earth-friendly and find some products you might end up loving in the long haul.

What Defines Naked, Zero-Waste Skin Care?

A term coined by Lush cosmetics, naked skin care refers to skin care that is completely waste-free when it comes to how it's packaged. So in most cases, the product will be in solid form, be self-preserving (free of synthetic preservatives), and be completely packaging-free.

Over the years, sustainability in the beauty industry has become increasingly more important to consumers. They’re looking for ways to reduce waste in their routines, and we couldn’t be more excited. We’ve always felt that the best way to reduce packaging waste is by getting rid of packaging altogether. That’s why around 65 percent of our all-year-round products are unpackaged, or as we like to say, naked. And the rest? They’re packaged using recycled and recyclable materials. - Lush Cosmetics.

Lush has a huge selection of naked products that include:

  • Naked facial oils
  • Naked shampoo & conditioner bars
  • Naked body conditioners
  • Naked body lotions
  • Naked massage bars
  • Naked hair henna
  • Naked bath bombs, bubble bars, bath oils

And of course, intertwined with the term 'naked' is zero-waste. The Zero Waste International Alliance defines zero waste as:

The conservation of all resources by means of responsible production, consumption, reuse, and recovery of products, packaging, and materials without burning and with no discharges to land, water, or air that threaten the environment or human health. - The Zero Waste International Alliance.

Zero-waste skin care had only started to take off in the last few years, as before, there were few options to consider. But as consumer demand for zero-waste increases, beauty brands and companies are churning out zero-waste products like butter! Now, more than ever is a great time to consider making the switch to zero-waste skin care.

Yes, You Should Get Naked Right Now!

As mentioned before, by following this trend, you will be reducing your beauty waste by a considerable amount before you can reach peak zero-waste skin care, as that is the ultimate goal of this sustainable lifestyle change and adoption.

The benefits of trying a naked or zero-waste routine are first and foremost addressing the major plastic issue the beauty industry plays a huge part in. Each year, an estimated 120 billion units of packaging are produced by the global cosmetics industry, most which are not recyclable.

Enter the trend of naked and zero-waste. By substituting zero-waste options, you've already eliminated packaging that would otherwise end up a landfill and with so many naked and zero-waste options now available, it all boils down to knowing what your skin needs, researching some brands and products and making the switch. Start small, for example try a zero-waste cleanser to start!

If you're on board with the naked, zero-waste skin care trend, then you have to check out these major skin care brands and their naked, zero-waste bestselling products:


Blendily is a women-owned, botanical wellness company based in Portland, Oregon, with a staff of estheticians. Their skin care products are made in-house and come in wonderful, thoughtful packaging which can be refilled and reused.

Bestseller: The Golden Hour Facial Oil Serum, $62

The flowers featured in Golden Hour are grown from seed and harvested by hand in the Blendily garden–they also give this oil its sunny hue! Chamomile, Calendula, and California poppy infusions make up Golden Hour’s ultra-soothing base, while Rosehip Seed and Evening Primrose oils add their restorative and hormonal balancing properties.

Dew Mighty

Say hello to, Dew Mighty a woman-owned company that has changed the skin care serum game. Most serums are liquid and come in glass or plastic bottles, but DEW MIGHTY, a zero-waste company, has removed the bottle by creating a serum in bar form!

Bestseller: Dynamic Duo - Starter Kit, $52

We embrace the uniqness of our Jelly Serum Bar and our Refillable/Recyclable Containers while striving zero waste! We can offer in limited quantities cosmetically “flawed” containers paired with low fill weight product. Containers will have minor cosmetic flaws including scratches, chips, misprints, ink errors. Jelly Serum Bars will be 80% or higher net weight from production with some flaws but still the same powerhouse formula for healthy skin you know and love!

Blue Heron Botanicals

Blue Heron Botanicals is a woman-owned plastic free, zero waste skin care brand operated in Northern California. They recently launched a vegan alternative to beeswax for their lip therapy line, which includes completely compostable post-consumer paper packaging!

Bestseller: Healing Duo, $19

A ZERO WASTE product. Perfect for traveling and outdoor adventures, this all-purpose salve is a must for your personal first-aid kit. All products crafted by an herbalist. Each product purchased saves a baby sea turtle through the foundation See Turtles. Will not melt on the go!


Founded in Poole UK, Lush has become everyone’s go-to favorite bath and body products shop. But did you know that Lush also has a massive skin care line that includes naked skin care options? From facial cleansers, facial cleansing balms to toner tabs and facial oils.

Bestseller: Coalface, $14.95

A deep-cleansing and mattifying charcoal cleansing bar with a subtle licorice scent that offers a light exfoliation while soaking up excess oil.


Activist is a completely vegan skin care brand based out of California. All of their ingredients come from sustainability-minded suppliers, and they package in beautiful glass bottles. For packaging options, they have a pouch-based refill program for almost all of their products so you can reduce your waste.

Bestseller: Tinted Mineral Sunscreen SPF 30, $26

Made by Avasol, this SPF 30 reef-safe sunscreen is sourced from sustainable, effective ingredients that smell and feel amazing. It glides onto the skin effortlessly and blends imperfections. In three semi-opaque shades that blend with a variety of skin tones. Packaged in a durable, resealable pouch that can refill a bottle or be used as-is.

We hope your journey towards naked/zero-waste skin care is first and foremost, super fun and as package free as it can get!