Skin Care Guides

What Does "Clean" and "Green" Beauty Actually Mean?

6 minute read

Since the rise of the natural and organic beauty market, the buzzwords "clean" and "green" beauty have been trending to launch beauty brands and products. These words are always jumping out at us from store windows, websites or review blogs.

In most cases, it can be a good marketing technique because we as consumers are demanding transparency from skin care and beauty brands now more than ever. But when all you see as the selling point of a product is "clean" or "green," you can't help but want to dig a little deeper to find out if we're told the entire truth.

Today we're talking about what it truly means to be "clean" and "green" so we can continue to make better-informed decisions.

Words to Watch Out For: "Clean" & "Green"

While there is no concrete definition of the words "clean" and "green" in beauty, there is evidence of the buzzwords giving rise to a whole new beauty movement: the clean beauty movement. The clean beauty movement is an umbrella term that includes niche markets of beauty such as:

  • "Natural" or "All Natural"
  • "Organic"
  • "Naturally Derived"
  • "Chemical Free"
  • "Nontoxic"
  • "Green" or "Sustainable"
  • "Vegan"
  • "Cruelty-Free"
  • "Fair Trade"

We think it's safe to say that the clean beauty movement came from our increasingly conscious buying habits that have been fuelled by wanting cosmetics that are free of potentially harmful ingredients for our skin. This is why we actively seek products and brands that are transparently marketed under the labels listed above.

So How Do We Shop "Clean" and "Green" ?

The clean beauty movement banks on advertising and selling brands and products that use real and naturally derived ingredients have sustainable farming and buying practices. They are conscious of the environmental footprint and overall impact. We all know and love the benefits of the real plant life around us, which is why we practice the clean beauty movement because special people, brands and products will bring it right into our hands.

The clean beauty movement has gotten so big that popular beauty retailers like Sephora have whole sections on their websites and stores dedicated to helping consumers make better-informed decisions. These sections include everything from clean skincare to clean haircare, clean makeup and clean fragrance. Sephora has even included a "Help Me Choose" guide option for shopping under the "clean" categories, which will make things 10x easier if you're looking to start somewhere familiar!

The main takeaway from this is to seek out these options from your favourite beauty retailers actively, and if the option is not available, create a demand for it and watch how fast these beauty brands take note!

"Clean" & "Green" Brand and Product Recommendations

alpyn beauty

For us, there is no other way. In our quest to formulate around questionable ingredients and practices, we have pushed the envelope of modern day skin care, making new discoveries that have yielded even more innovative, effective, and beautiful products.

Bestseller: PlantGenius® Line-Filling Eye Balm, $62

KORA Organics

Miranda's holistic and clean beauty approach to skincare is the driving force behind the formulations of KORA Organics. Our Certified Organic skincare products are designed to enrich your skin & spirit—they are about taking a moment for yourself during your busy, day-to-day routine to nourish your MIND, BODY, and SKIN.

Bestseller: Noni Glow Face Oil, from $25

Éminence Organic Skin Care

  • Eminence Organic Skin Care is proud to be a Certified B Corporation®. B Corps are a new type of company that uses the power of business to solve social and environmental problems.
  • B Corp™ certification is to business what Fair Trade certification is to coffee or LEED certification for a building. They meet the highest standards of overall social and environmental performance, transparency and accountability.

Bestseller: Eight Greens Phyto Masque, $54


To help you make more educated choices, our packaging moving forward will feature a formulation facts panel. This panel will show you how we build a product on the building blocks of skincare formulations, such as hero ingredients, carriers, and emulsifiers, so you know exactly what you’re putting on your skin. Our formulas are based on research-backed ingredients at effective levels, and you should be able to see that for yourself.

Bestseller: Oil To Milk Cleanser, $18


Let’s make clean beauty the new standard. Together, let’s build a world where our shoulds become our musts.

Bestseller: Squalane + Probiotic Gel Moisturizer, $52