Curated Lists

Say Hello To Indie Brands Making Big Impact

7 minute read

I remember when I was about ready to rip my hair out because I had exhausted most of my options for skin care from recognizable beauty brands. I felt like I had nowhere left to turn, I mean, if the big guys don't have something for me, then aren't I pretty much doomed?

The answer to this daunting question is: NO, you're not!

Because our skin adapts to a routine, there is nothing wrong with switching things up after a while to keep your skin care fun and, most importantly, fresh. If your skin care consists of popular brand-name products that seem to have stopped doing the trick, then it may be time to explore some alternative but equally great options!

Brands that fly under-the-radar really take their time to give you a product worth every penny. The process of learning about and buying from a small growing business feels very personalized because their main goal is to be in your corner on your self-care journey, so why not support them back?

For this reason, The Fresh Skin Edition is proud to introduce you to 10 beauty brands that we've grown to love and want you to experience as well!


Super clean. Comfy makeup. Active skincare.

Kosas was founded in 2015 by Sheena Yaitanes. Learning about cosmetics from a young age as she was introduced to the industry by her mother inspired Yaitanes to study chemistry and painting. From here, Kosas was born as every skincare lover's makeup dream. Kosas carries products across these categories: Face, Lip, Eye, and Cheek.

Bestseller: Tinted Facial Oil Foundation, $54

Available in 16 shades, this Tinted Oil Foundation is the first of its kind. With active ingredients like avocado oil, meadowfoam oil, red raspberry oil, jojoba oil, camellia seed oil, and rosehip seed oil, this oil-foundation leaves the skin feeling moisturized, plump, and brightened, all while leaving a tinted velvety finish.

Maya Chia

Cultivate. Create. Innovate.

Susanne Norwitz founded Maya Chia to be a luxurious skincare brand focused on using the chia seed's nutritional properties. In their patented supercritical extraction method, the chia seed oil is processed with a total absence of chemical residues and impurities, mirroring the plant's chemical profile. From this comes the best, purest, most stable, effective, and potent chia oil with a shelf-life of up to 2 years. Maya Chia also donates a portion of the net profits to charitable organizations that help build schools and farms for the Maya people.

Bestseller: The Super Couple, Ultra Luxe Face Oil Serum, $86

The Super Couple is a multi-correctional high-performance ultra-luxe-face oil serum combining one of the world's most powerful antioxidants, astaxanthin, with nature's #1 superfood, chia, rich with skin-loving omega fatty acids, antioxidants, and minerals. Astaxanthin is an anti-aging powerhouse to combat the appearance of dull, tired, aging skin.

Indie Lee

Products Grounded in Nature, Supported Through Science, and Inspired by Life.

In 2008, Indie Lee was diagnosed with a life-threatening brain tumor that doctors felt could be environmentally derived and attributed to something as simple as what she was putting on her skin.  This was her awakening. After surviving a successful surgery, she embarked upon a new journey, Indie Lee skincare—a clean beauty line dedicated to educating and empowering others to live their healthiest life.

Bestseller: Brightening Cleanser, $34

This antioxidant-rich cleanser also doubles as a makeup remover and mask in one. Strawberry seed oil, wheat protein, and tomato extracts exfoliate and nourish the skin revealing a hydrated, silky, and luminous glow!

Kopari Beauty

In a Nutshell

Founded by Gigi Goldman and Kiana Cabell, Kopari beauty is coconut-powered beauty! Every product starts with 100% pure, organic coconut oil sustainably sourced from small family farms in the Philippines. Kopari products are made with the purest intentions because they're unnaturally obsessed with all things au naturel.

Bestseller: 100% Organic Coconut Melt, $28

A fresh take on coconut oil, the Kopari beauty team searched the world for the freshest, richest, most premium organic coconuts on the planet and found them on small family farms in Davao, Philippines. This mother of all multitaskers is the ultimate all-over skin moisturizing, under-eye rescuing, hair deep-conditioning, belly-balming, baby skin soothing, beauty in a bottle for your whole body.

Mad Hippie

Advanced skin care

We were young, newly married, starry-eyed dreamers yearning for adventure.  With hearts filled with wanderlust, we packed our life into two suitcases, and moved to Central America. We fell in love with the simplicity of life in a place that rises and sets with the sun - a place where tides, not traffic, determine the course of your day.  And, Sam found instant passion that led him to the water every day.
Life was good, but our skin started to suffer the consequences of hours in the equatorial sun. Driven by a passion for simplicity, clean ingredients, and a desire to create naturally-based, effective skincare that could serve our fellow community of adventurers, explorers, and dreamers, Mad Hippie was born - Sam and Dana

Bestseller: 2- Minute Polishing Mask, $17.99

Gently scrub away dull, dead skin while extracting impurities. Physical exfoliants adzuki bean & rice bran join forces with organic matcha green tea & clay, leaving skin soft, supple & radiant. This mask is perfect for easily congested skin.

Kahina Giving Beauty

Luxiourous. Effective. Conscious.

Kahina Giving Beauty is a mother-daughter-owned, operated, and funded business. With high-quality argan oil as their core ingredient, Kahina Giving Beauty is proud to offer innovation and proven-effective skincare solutions, taking inspiration from Morocco to combine ancient traditions with modern science to formulate luxury skincare products.

Bestseller: Argan Oil, $36

100% organic Argan Oil quenches your skin's thirst for Vitamin E. This high quality, certified organic and fair trade argan oil, you can take care of fine lines, restore elasticity, improve skin tone, soothe irritation, neutralize free radicals, and protect your skin against environmental aggressors.

Captain Blankenship

Beauty wild with nature.

Living with the tides and stars, with the smell of the oceans and forests, is medicine for the body and spirit. Captain Blankenship was born out of Jana Blankenship's desire to create organic beauty products that create a direct link with nature. Cold pressed organic plant oils, flowers, seaweeds, sea salt and organic essential oils bring us back to the primacy of experience with the land and sea. These ingredients not only conjure the natural world, but are highly beneficial for our skin, body, hair and senses.
Our mantra at Captain Blankenship is ‘beauty wild with nature’. We are a small, women-run company in the Hudson River Valley that makes products that are luxurious and honest. We formulate our products with organic and domestically grown ingredients whenever possible. We never use synthetic preservatives, parabens, sulfates or “fragrance.” We use recyclable and reusable glass packaging, making a positive environmental impact. We test on ourselves and friends and never on animals. We believe in transparency in every aspect of our line.

Bestseller: Sailor Deep Blue Face Moisturizer, $20

Fresh, softening, and soothing face moisturizer that is blue in color and feel. The product is packed with anti-inflammatory plant oils of jojoba, pomegranate, calendula, camellia, carrot seed, and sunflower seed oils, calming and healing the skin. Aloe Vera, wild rose, lupine, and marine extracts make this a light yet deeply nourishing face cream easily absorbed by the skin. Perfect day and night, year-round.

ROSEN Skincare

Detoxify, Clear + Smooth

ROSEN Skincare founder Jamika Martin struggled with acne most of her life, so she decided to take matters into her own hands to help those that share Jamika's struggle. In her own words:

I've dealt with acne most of my life and I've always done whatever it took to clear up my skin. But then there was a point when I knew I needed a better way to treat my skin. A way that wasn't filled with questionable ingredients, medications and repetitive formulas (salicylic acid face wash anyone?). I was over the acne care industry, it's lack of innovation and how they always seemed to make me feel worse about my skin.
So, I founded ROSEN Skincare. A brand that's all about bringing you confidence with clean ingredients. We formulate fun stuff for your face to help the 85% of us who deal with acne see results, naturally. - Jamika Martin

Bestseller: Earth Cleanser, $18

This creamy and lightly foaming cleanser packs quite the punch, especially for acne-prone skin. Using powerful ingredients like Fuller's Earth Clay, Zinc Oxide, and Eucalyptus Oil for their inherited anti-bacterial and astringent properties to help fend off those bumps.



BeautyStat Cosmetics' mission is to scour the planet for new beauty ingredients and technologies. BeautyStat has one goal: to continually develop innovative products with high-performance and bring them directly to the consumer.

Bestseller: Universal C Skin Refine, $80

This potent Vitamin C serum is crafted from 20% Pure Vitamin C which brightens, re-texturizes, and leaving your skin feeling fabulously with a youthful glow. The patented formula is safe for all skin types, including sensitive skin.

Niawen Skincare

Feel uniquely YOU.

The Niawen Story starts with Tara Tekahentakhwa whose name means "picking up" or 'holding the earth". Home for Tara is on the Mohawk Territory of Akwesasne, where Niawen Skincare was Founded and created while recovering from cancer at age 37.  In Mohawk, "Niawen" means "to give thanks" or 'thank you." So she was in a "giving thanks" frame of mind.

Crazy but I couldn’t find any skincare products that were for me. No night cream, daily moisture, cleansers, serums or anything for glowing, beautiful skin had anything to do with my Mohawk native roots or traditions. These things are radically important to me. - Tara- Tekahentakhwa

Bestseller: Wisdom Cream Birch/Chaga, $72

A rich anti-aging face cream. Imagine the powerful benefits of both the Birch tree combined with its gift, Chaga!  A powerful cream of wisdom, this unique cream helps to moisturize, firm, regenerate, and revitalizes, purify, and hydrate your skin while reducing inflammation.